As the cookies crumble: How Samsonite is focusing on the future of consumer engagement

This is a podcast episode titled, As the cookies crumble: How Samsonite is focusing on the future of consumer engagement. The summary for this episode is: <p>A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®.</p><p><br></p><p>Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler.</p><p><br></p><p>In this webinar you will learn how Samsonite is using Jebbit and SAP® Emarsys® to increase consumer retention and conversion rates, provide a personalized experience to customers, and&nbsp; most importantly put themselves in a position to thrive in the cookieless world.</p><p><br></p><p><strong><u>SPEAKERS</u></strong>:</p><p><br></p><p><strong>Sarah Fish</strong></p><p>Senior Manager, Acquisition Marketing&nbsp;</p><p>Samsonite</p><p><br></p><p><strong>Alex Pa</strong></p><p>Senior Client Success Manager - Enterprise</p><p>Emarsys</p><p><br></p><p><strong>Matt Derda</strong></p><p>Director of Customer Marketing</p><p>Jebbit</p><p><br></p>