How PepsiCo is using zero-party data to fuel a better tech stack

This is a podcast episode titled, How PepsiCo is using zero-party data to fuel a better tech stack. The summary for this episode is: <p>The "output is only as good as the quality of the input" rings true now more than ever for marketers. Data regulation and cookie depreciation are forcing brands to focus on building direct relationships with their customers which is good for building trust but also good for driving a more effective tech stack by fuelling it with higher quality data.</p><p><br></p><p>This is a key focus for PepsiCo and one that is not only resulting in better consumer data but also improving the consumer experience as well. </p><p><br></p><p>Join our 45 minute complimentary webinar and learn from Sarah Pichardo, Tech Venturing &amp; Innovation at PepsiCo and Matt Derda, Director of Customer Marketing at Jebbit on how PepsiCo is doubling down on zero party data to thrive in a cookieless future.</p>