As the cookies crumble: How Samsonite is focusing on the future of consumer engagement

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This is a podcast episode titled, As the cookies crumble: How Samsonite is focusing on the future of consumer engagement. The summary for this episode is: <p>A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®.</p><p><br></p><p>Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler.</p><p><br></p><p>In this webinar you will learn how Samsonite is using Jebbit and SAP® Emarsys® to increase consumer retention and conversion rates, provide a personalized experience to customers, and&nbsp; most importantly put themselves in a position to thrive in the cookieless world.</p><p><br></p><p><strong><u>SPEAKERS</u></strong>:</p><p><br></p><p><strong>Sarah Fish</strong></p><p>Senior Manager, Acquisition Marketing&nbsp;</p><p>Samsonite</p><p><br></p><p><strong>Alex Pa</strong></p><p>Senior Client Success Manager - Enterprise</p><p>Emarsys</p><p><br></p><p><strong>Matt Derda</strong></p><p>Director of Customer Marketing</p><p>Jebbit</p><p><br></p>
Meet Sarah Fish from Samsonite and Alex Pa from Emarsys as they share more about their roles and teams to set the stage for this webinar.
01:47 MIN
Brief overview of how Jebbit and Emarsys work together as strategic partners.
02:03 MIN
Real-world illustrations that speak to how the privacy changes to 3rd-party cookies have already impacted marketers and the marketing/advertising industry.
02:33 MIN
Sarah talks about the importance of putting consumers first!
00:50 MIN
Why marketers need to stop making assumptions about their consumers and focus on meaningful zero-party data.
00:24 MIN
Strategies and tactics to prepare for the cookie-less world.
00:14 MIN
Learn more from Samsonite about the quizzes they've created using Jebbit and the thought process and methodology behind them.
12:37 MIN
How data collected using Jebbit can be activated using Emarsys.
02:56 MIN
Key results from Samsonite's Jebbit quizzes.
02:27 MIN
Samsonite Jebbit Custom Domain
00:44 MIN

DESCRIPTION

A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®.


Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler.


In this webinar you will learn how Samsonite is using Jebbit and SAP® Emarsys® to increase consumer retention and conversion rates, provide a personalized experience to customers, and  most importantly put themselves in a position to thrive in the cookieless world.


SPEAKERS:


Sarah Fish

Senior Manager, Acquisition Marketing 

Samsonite


Alex Pa

Senior Client Success Manager - Enterprise

Emarsys


Matt Derda

Director of Customer Marketing

Jebbit