As the cookies crumble: How Samsonite is focusing on the future of consumer engagement

00:00

0.5
1
1.25
1.5
1.75
2

This is a podcast episode titled, As the cookies crumble: How Samsonite is focusing on the future of consumer engagement. The summary for this episode is: A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®. Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler. In this webinar you will learn how Samsonite is using Jebbit and SAP® Emarsys® to increase consumer retention and conversion rates, provide a personalized experience to customers, and  most importantly put themselves in a position to thrive in the cookieless world. SPEAKERS: Sarah FishSenior Manager, Acquisition Marketing Samsonite Alex PaSenior Client Success Manager - EnterpriseEmarsys Matt DerdaDirector of Customer MarketingJebbit

Key Takeaways

Meet Sarah Fish from Samsonite and Alex Pa from Emarsys as they share more about their roles and teams to set the stage for this webinar.

01:47 MIN

Brief overview of how Jebbit and Emarsys work together as strategic partners.

02:03 MIN

Real-world illustrations that speak to how the privacy changes to 3rd-party cookies have already impacted marketers and the marketing/advertising industry.

02:33 MIN

Sarah talks about the importance of putting consumers first!

00:50 MIN

Why marketers need to stop making assumptions about their consumers and focus on meaningful zero-party data.

00:24 MIN

Strategies and tactics to prepare for the cookie-less world.

00:14 MIN

Learn more from Samsonite about the quizzes they've created using Jebbit and the thought process and methodology behind them.

12:37 MIN

How data collected using Jebbit can be activated using Emarsys.

02:56 MIN

Key results from Samsonite's Jebbit quizzes.

02:27 MIN

Samsonite Jebbit Custom Domain

00:44 MIN

DESCRIPTION

A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®.

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler.

In this webinar you will learn how Samsonite is using Jebbit and SAP® Emarsys® to increase consumer retention and conversion rates, provide a personalized experience to customers, and most importantly put themselves in a position to thrive in the cookieless world.

SPEAKERS:

Sarah Fish

Senior Manager, Acquisition Marketing

Samsonite

Alex Pa

Senior Client Success Manager - Enterprise

Emarsys

Matt Derda

Director of Customer Marketing

Jebbit