Modern Retail: How brands such as Sensodyne, Voltarol and Centrum are leading the new customer experience

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This is a podcast episode titled, Modern Retail: How brands such as Sensodyne, Voltarol and Centrum are leading the new customer experience. The summary for this episode is: <p>It’s common for brands to focus heavily on pushing messaging out to consumers mostly through advertising on television, social media, or even things like billboards. However, when a consumer raises their hand and wants to engage with your brand, will you be ready?</p><p><br></p><p>Haleon, a world leading consumer healthcare company with brands such as Sensodyne, Voltarol and Centrum, is leading the charge building a new consumer experience. By leveraging Jebbit onsite quiz experiences, they can engage consumers directly and help them find the products they need while gathering key insights.</p><p><br></p><p>In this webinar, you will learn about:&nbsp;</p><p><br></p><ul><li>How Haleon is adapting to modern consumer behavior</li><li>How insights collected from consumers are helpful to their retail customers, such as Wal Mart</li><li>Why building capability in data is crucial for a brands marketing effectiveness</li></ul><p><br></p>
Haleon is formerly apart of GSK
00:59 MIN
James Sharman is the Performance & Content Marketing Lead at Haleon
01:25 MIN
How consumer trends have changed
04:03 MIN
How Haleon has kept up with consumer trends
03:36 MIN
Research results on consumer trends
03:09 MIN
A personalized consumer experience is critical
01:35 MIN
Haleon's approach to the consumer experience
02:49 MIN
A good consumer experience helps relationships with retailers
02:57 MIN
Centrum onsite experience demonstration
10:29 MIN
Centrum onsite experience results
02:18 MIN
Measuring the value of a consumer experience
01:31 MIN
Older audiences complete experiences at a high rate
00:41 MIN
Haleon's plans for QR codes to Jebbit experiences on products
00:52 MIN

DESCRIPTION

It’s common for brands to focus heavily on pushing messaging out to consumers mostly through advertising on television, social media, or even things like billboards. However, when a consumer raises their hand and wants to engage with your brand, will you be ready?


Haleon, a world leading consumer healthcare company with brands such as Sensodyne, Voltarol and Centrum, is leading the charge building a new consumer experience. By leveraging Jebbit onsite quiz experiences, they can engage consumers directly and help them find the products they need while gathering key insights.


In this webinar, you will learn about: 


  • How Haleon is adapting to modern consumer behavior
  • How insights collected from consumers are helpful to their retail customers, such as Wal Mart
  • Why building capability in data is crucial for a brands marketing effectiveness