How DIFF Eyewear Increased Conversions by 55% with SplitBase and Jebbit

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This is a podcast episode titled, How DIFF Eyewear Increased Conversions by 55% with SplitBase and Jebbit. The summary for this episode is: <p>With costs to acquire customers through Facebook and other paid media channels constantly increasing, Diff Eyewear wanted to offset the costs by increasing their website’s conversion rates. They created an experience that helped navigate consumers to the proper set of glasses based on the consumers’ intentions, preferences, and motivations. Beyond rich data capture, the team wanted to collect insights about what the shopper was looking for in the moment.&nbsp;</p><p><br></p><p>Join DIFF Eyewear for a discussion with SplitBase, an ecommerce conversion optimization agency, and Jebbit, the leading Zero-Party Data software company on July 19, 2022 at 1pm ET.&nbsp;</p><p><br></p><p>During this session you will learn:</p><ul><li>How DIFF eyewear created an engaging website experience for consumers&nbsp;</li><li>How by partnering with SplitBase and Jebbit, DIFF eyewear was able to increase conversion rates by 55%&nbsp;</li><li>Strategies and tactics for ecommerce brands to optimize conversion rates</li></ul><p><br></p>
About DIFF Eyewear
01:35 MIN
DIFF's Gift of Sight Program
02:32 MIN
DIFF's Celebrity Collaborations
01:13 MIN
About SplitBase
01:28 MIN
Brands can't rely on Facebook & Google ads anymore, you need data you own
04:35 MIN
How DIFF overcomes challenges with social media
02:47 MIN
DIFF has seen CPMs start to drop
00:53 MIN
How Jebbit & SplitBase helped increase DIFF's conversions
05:11 MIN
The quiz makes them comfortable with their purchase in advance
01:09 MIN
DIFF's most important questions to ask consumers
03:10 MIN
How SplitBase advises customers on data strategy
04:11 MIN
DIFF tried using other quiz software that fell flat
00:59 MIN
People who take a quiz are more likely to purchase DIFF Eyewear
00:38 MIN
DIFF Eyewear's onsite quiz has an 87% completion rate
02:33 MIN
DIFF uses Klaviyo to activate data
01:26 MIN
The person behind the screen is a human being
01:38 MIN
2022 is the year of the quiz
02:24 MIN
How to approach experimenting
03:19 MIN

DESCRIPTION

With costs to acquire customers through Facebook and other paid media channels constantly increasing, Diff Eyewear wanted to offset the costs by increasing their website’s conversion rates. They created an experience that helped navigate consumers to the proper set of glasses based on the consumers’ intentions, preferences, and motivations. Beyond rich data capture, the team wanted to collect insights about what the shopper was looking for in the moment. 


Join DIFF Eyewear for a discussion with SplitBase, an ecommerce conversion optimization agency, and Jebbit, the leading Zero-Party Data software company on July 19, 2022 at 1pm ET. 


During this session you will learn:

  • How DIFF eyewear created an engaging website experience for consumers 
  • How by partnering with SplitBase and Jebbit, DIFF eyewear was able to increase conversion rates by 55% 
  • Strategies and tactics for ecommerce brands to optimize conversion rates