Jebbit

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a reconstructed view of how to utilize technology — specifically, captured data. In this new digital age of marketing, businesses should listen to customer expectations by putting transparency, personalization, and experience at the forefront of everything, or risk losing the customer all together. Hear from ASICS &amp; Jebbit about how ASICS put their best foot forward in an effort to deliver personalization across all digital channels and every consumer touch point. With Jebbit's zero-party data expertise, ASICS completely redesigned its customer data architecture to consolidate its first-party data across channels and focus on insightful zero-party data such as psychographics and lifestyle data.

Denitsa is data-driven marketing professional focused on recognizing the long term value of customer relationships as it relates to an improved customer experience across channels and touch points.

Denitsa (Yordanova) Tuncel

Sr. Manager, Customer Journey & Personalization @ ASICS Digital 

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a reconstructed view of how to utilize technology — specifically, captured data. In this new digital age of marketing, businesses should listen to customer expectations by putting transparency, personalization, and experience at the forefront of everything, or risk losing the customer all together.

Hear from ASICS & Jebbit about how ASICS put their best foot forward in an effort to deliver personalization across all digital channels and every consumer touch point. With Jebbit's zero-party data expertise, ASICS completely redesigned its customer data architecture to consolidate its first-party data across channels and focus on insightful zero-party data such as psychographics and lifestyle data. 


Moving Minds: How ASICS is personalizing the customer journey one mile at a time

If you've ever daydreamed about Publishers Clearing House coming to your house with a giant check and balloons, you're not alone! But beyond their famous sweepstakes, they have some of the most robust market research and consumer insights around. With third party cookies becoming less reliable for CPGs (consumer packaged goods) &amp; retail brands, they shift to a first-party data focused strategy. As a welcomed brand for almost 70 years, Publishers Clearing House has deep experience in the collection and use of first party consumer insights. Join Smriti Sharma, Assistant Vice President, Head of Consumer Insights at Publishers Clearing House and Pam Erlichman, Chief Evangelist Officer at Jebbit, for a webinar on how to effectively engage a digital audience with experiences that will get results. By attending this webinar, you will equip yourself with knowledge on first-party data strategies that have stood the test of time. What you’ll learn in this webinar: - How Publishers Clearing Houses achieves a 75% completion rate on their surveys- Knowledge on the insights gathered from Publishers Clearing - House consumer surveys- Strategies for successfully engaging your audience through digital experiences and collecting first-party data

Pam Erlichman

Chief Evangelist Officer, Jebbit

Smriti Sharma

Assistant Vice President, Head of Consumer Insights, Publishers Clearing House

If you've ever daydreamed about Publishers Clearing House coming to your house with a giant check and balloons, you're not alone! But beyond their famous sweepstakes, they have some of the most robust market research and consumer insights around. With third party cookies becoming less reliable for CPGs (consumer packaged goods) & retail brands, they shift to a first-party data focused strategy. As a welcomed brand for almost 70 years, Publishers Clearing House has deep experience in the collection and use of first party consumer insights.

Join Smriti Sharma, Assistant Vice President, Head of Consumer Insights at Publishers Clearing House and Pam Erlichman, Chief Evangelist Officer at Jebbit, for a webinar on how to effectively engage a digital audience with experiences that will get results. By attending this webinar, you will equip yourself with knowledge on first-party data strategies that have stood the test of time.

What you’ll learn in this webinar:

- How Publishers Clearing Houses achieves a 75% completion rate on their surveys
- Knowledge on the insights gathered from Publishers Clearing - House consumer surveys
- Strategies for successfully engaging your audience through digital experiences and collecting first-party data


PCH Consumer Insights: How Industry Leading Engagement Provides the Winning Combination of Accurate Data from Real People

 PCH Consumer Insights: How Industry Leading Engagement Results in Accurate Data from Real People

If you've ever daydreamed about Publishers Clearing House coming to your house with a giant check and balloons, you're not alone! But beyond their famous sweepstakes, they have some of the most robust market research and consumer insights around. With third party cookies becoming less reliable for CPGs (consumer packaged goods) & retail brands, they shift to a first-party data focused strategy. As a welcomed brand for almost 70 years, Publishers Clearing House has deep experience in the collection and use of first party consumer insights


Learn strategies and tactics for collecting first party data at scaleSee examples how McCormick is engaging online consumers with content that is personalized and of valueGet insights on current trends with online consumers and the CPG industry

Matt Derda

Director of Customer Marketing, Jebbit

Megan Cooper 

Digital Owned Platforms Manager, McCormick & Company

McCormick's recipe for successfully engaging consumers online

McCormick's recipe for successfully engaging consumers online to collect first party data

Learn strategies and tactics for collecting first party data at scale
See examples how McCormick is engaging online consumers with content that is personalized and of value
Get insights on current trends with online consumers and the CPG industry


Santa is letting Jebbit take over his workshop for a day and our expert Jelves (Jebbit + Elves) want to help you maximize your efforts during the holiday season to collect zero-party data, capture leads and convert sales. Not only will we go over some best practices and tips and tricks for the holidays, but you will get the opportunity to ask questions and get help from Jebbit experts. Want to know about the latest in consumer trends? We got you. Want to get inspiration and ideas? We’ve got that too. Need some help using Jebbit and building more awesome experiences? Well, you know we’ve got that covered. You can submit a question in advance when you register for the workshop or ask your questions LIVE during the workshop!

Santa is letting Jebbit take over his workshop for a day and our expert Jelves (Jebbit + Elves) want to help you maximize your efforts during the holiday season to collect zero-party data, capture leads and convert sales. Not only will we go over some best practices and tips and tricks for the holidays, but you will get the opportunity to ask questions and get help from Jebbit experts.

Want to know about the latest in consumer trends? We got you. Want to get inspiration and ideas? We’ve got that too. Need some help using Jebbit and building more awesome experiences? Well, you know we’ve got that covered. You can submit a question in advance when you register for the workshop or ask your questions LIVE during the workshop!


Ask the Jebbit experts: A free workshop to help with your holiday campaigns

It’s common for brands to focus heavily on pushing messaging out to consumers mostly through advertising on television, social media, or even things like billboards. However, when a consumer raises their hand and wants to engage with your brand, will you be ready? Haleon, a world leading consumer healthcare company with brands such as Sensodyne, Voltarol and Centrum, is leading the charge building a new consumer experience. By leveraging Jebbit onsite quiz experiences, they can engage consumers directly and help them find the products they need while gathering key insights. In this webinar, you will learn about:&nbsp; <ul><li>How Haleon is adapting to modern consumer behavior</li><li>How insights collected from consumers are helpful to their retail customers, such as Wal Mart</li><li>Why building capability in data is crucial for a brands marketing effectiveness</li></ul>

James Sharman

Performance and Content Lead, Haleon

It’s common for brands to focus heavily on pushing messaging out to consumers mostly through advertising on television, social media, or even things like billboards. However, when a consumer raises their hand and wants to engage with your brand, will you be ready?

Haleon, a world leading consumer healthcare company with brands such as Sensodyne, Voltarol and Centrum, is leading the charge building a new consumer experience. By leveraging Jebbit onsite quiz experiences, they can engage consumers directly and help them find the products they need while gathering key insights.

In this webinar, you will learn about: 

How Haleon is adapting to modern consumer behavior
How insights collected from consumers are helpful to their retail customers, such as Wal Mart
Why building capability in data is crucial for a brands marketing effectiveness



Modern Retail: How brands such as Sensodyne, Voltarol and Centrum are leading the new customer experience

It’s common for brands to focus heavily on pushing messaging out to consumers mostly through advertising on television, social media, or even things like billboards. However, when a consumer raises their hand and wants to engage with your brand, will you be ready?

Haleon, a world leading consumer healthcare company with brands such as Sensodyne, Voltarol and Centrum, is leading the charge building a new consumer experience. By leveraging Jebbit onsite quiz experiences, they can engage consumers directly and help them find the products they need while gathering key insights.



Summer is coming to a close and school will be starting back up before you know it. What do you have to do to be ready for the first day of school? A lot. There’s a plethora of school supplies that have to be gathered, groceries to make lunches, oh and don’t forget about the new outfits for the school year. The kids are definitely going to need a new pair of dungarees. JCPenney is helping their customers with a back-to-school Jebbit quiz that makes shopping for clothes a breeze. Customers are encouraged to take the quiz along with their kids and answer questions that help match them with the perfect style choices for the coming school year. Join JCPenney and Jebbit for a webinar on August 17, 2022 at 1pm ET / 10am PT During the webinar you will learn: <ul><li>How JCPenney is collecting zero-party data from their customers by helping them reduce the headaches for back to school shopping</li></ul> <ul><li>About JCPenney’s loyalty program and how they provide Rewards members them with relevant content</li></ul> <ul><li>How to leverage an experience calendar to transition from back-to-school to holiday shopping</li></ul> <ul><li>You’ll also see a quiz experience and participate live</li></ul>

Debbie Stanford

Sr Manager-Loyalty Marketing at JCPenney

Wondering how you're going to get through buying all those school supplies and clothes? Check out our blog post about how JCPenney is using quizzes to help customers find what they need.


How JCPenney takes the pain out of back to school shopping and increases sales

How JCPenney takes the pain out of back to school shopping and increases sales | Jebbit

With costs to acquire customers through Facebook and other paid media channels constantly increasing, Diff Eyewear wanted to offset the costs by increasing their website’s conversion rates. They created an experience that helped navigate consumers to the proper set of glasses based on the consumers’ intentions, preferences, and motivations. Beyond rich data capture, the team wanted to collect insights about what the shopper was looking for in the moment.&nbsp; Join DIFF Eyewear for a discussion with SplitBase, an ecommerce conversion optimization agency, and Jebbit, the leading Zero-Party Data software company on July 19, 2022 at 1pm ET.&nbsp; During this session you will learn:<ul><li>How DIFF eyewear created an engaging website experience for consumers&nbsp;</li><li>How by partnering with SplitBase and Jebbit, DIFF eyewear was able to increase conversion rates by 55%&nbsp;</li><li>Strategies and tactics for ecommerce brands to optimize conversion rates</li></ul>

Chad Jernigan

Co-Founder of DIFF Eyewear

Raphael Paulin-Daigle

CEO at Splibase

CMO at Jebbit

With costs to acquire customers through Facebook and other paid media channels constantly increasing, Diff Eyewear wanted to offset the costs by increasing their website’s conversion rates. They created an experience that helped navigate consumers to the proper set of glasses based on the consumers’ intentions, preferences, and motivations. Beyond rich data capture, the team wanted to collect insights about what the shopper was looking for in the moment.


How DIFF Eyewear Increased Conversions by 55% with SplitBase and Jebbit

Webinars & Keys to Success

<h4>Hear from world-class brands, marketing experts, thought leaders and more as they dig in with Jebbit and elaborate on the many different strategies and tactics they use to:</h4><h5>• Win with zero-party data</h5><h5>• Drive more online conversions and sales</h5><h5>• Capture more qualified leads</h5><h5>• Increase consumer engagement</h5><h5>•&nbsp;And more!</h5>

Jebbit Webinars Series

ASICS + Jebbit Case Study

Book a Strategy Call With Jebbit Today!

Learn how ASICS thinks about personalization and meeting the evolving and increasing demands that digital consumers have from the brands they engage with most.

Jebbit & ASICS discuss what the standard customer journey, without harnessing the power of zero-party data, looks like today.

Now, ASICS & Jebbit take a look at that same customer journey, but through the lens of how that journey becomes more efficient when you better understand your consumers by collecting zero-party data.

Making use of the data and insights ASICS was able to collect using Jebbit and, how those insights inform business objectives across the many different ASICS global business units and teams.

ASICS on the value of insights both at the individual consumer level, as well as at the segment / cohort level.

With valuable, new zero-party data and runner segments in-hand, ASICS digs into "what's next" as they continue their pursuit of personalization across all channels and consumer touch points.

Moving Minds: How ASICS is personalizing the customer journey one mile at a time

Today's Guests

Denitsa (Yordanova) Tuncel

Recent Episodes

Moving Minds: How ASICS is personalizing the customer journey one mile at a time

Today's Guests

Denitsa (Yordanova) Tuncel

Related Resources

Recent Episodes

PCH Consumer Insights: How Industry Leading Engagement Provides the Winning Combination of Accurate Data from Real People

McCormick's recipe for successfully engaging consumers online

Ask the Jebbit experts: A free workshop to help with your holiday campaigns

Modern Retail: How brands such as Sensodyne, Voltarol and Centrum are leading the new customer experience

How JCPenney takes the pain out of back to school shopping and increases sales

How DIFF Eyewear Increased Conversions by 55% with SplitBase and Jebbit