Jebbit + Salesforce: The Keys to Unlocking First-Party Data at Scale

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This is a podcast episode titled, Jebbit + Salesforce: The Keys to Unlocking First-Party Data at Scale. The summary for this episode is: Consumer trust in brands has eroded. Big tech companies are going BIG with privacy updates to their operating systems and ad platforms. GDPR & CCPA are here for the long-haul. And the 3rd-party cookie is slowly crumbling around the marketing and advertising industry. So with all this happening at once, how can businesses and brands keep up? In this interactive webinar, where you can select specific clips from the show that you want to see most, you'll here from two industry pros... <ul><li>Sonia Chung, Sr. Director of Business Consulting (Retail & Consumer Goods) at Salesforce; and</li><li>Pam Erlichman, Chief Marketing Officer at Jebbit</li></ul> ...as they dig into why it's more important than ever for businesses to develop a scalable first- / zero-party data strategy, the tactics and strategy to collect it at scale, and how to maximize the value that both brands and consumers will ultimately derive as a result.

Key Takeaways

Why the fact that consumer trust with brands has eroded isn't a "BAD" thing.

01:08 MIN

The many validating reasons that consumer trust and data go hand in hand.

02:55 MIN

The challenge for brands who say they have their first- / zero-party data already collected and now just need to activate it.

00:24 MIN

You need to own your data. Here's why:

01:00 MIN

How to collect and activate first- / zero-party data.

16:15 MIN

Quantifying the return on first- / zero-party data.

04:54 MIN

More ways to think about "return on data" and ways to consider measuring the ROI from the first- / zero-party data you collect.

02:14 MIN

DESCRIPTION

Consumer trust in brands has eroded. Big tech companies are going BIG with privacy updates to their operating systems and ad platforms. GDPR & CCPA are here for the long-haul. And the 3rd-party cookie is slowly crumbling around the marketing and advertising industry.

So with all this happening at once, how can businesses and brands keep up?

In this interactive webinar, where you can select specific clips from the show that you want to see most, you'll here from two industry pros...

Sonia Chung, Sr. Director of Business Consulting (Retail & Consumer Goods) at Salesforce; and
Pam Erlichman, Chief Marketing Officer at Jebbit

...as they dig into why it's more important than ever for businesses to develop a scalable first- / zero-party data strategy, the tactics and strategy to collect it at scale, and how to maximize the value that both brands and consumers will ultimately derive as a result.

Today's Guests

Sonia Chung

|Sr. Director, Business Consulting (Retail & Consumer Goods), Salesforce

With a professional career that has spanned across leading global institutions like Digitas, YouTube, Google, Rue Gilt Groupe and now Salesforce, Sonia is an 'Analyst' turned 'Practitioner' turned 'Strategist', combining her unique and valuable skillsets to develop digital strategies while leveraging data, tools, and platforms to deliver genuine value to the businesses she works with and their customers. With so much expertise and knowledge, Sonia is key and core to the next generation of marketing and advertising professionals - now also an Adjunct Professor at Boston University where she lectures graduate and undergraduate students on all things digital marketing.

Follow Sonia on LinkedIn

Pamela Erlichment

|Chief Marketing Officer, Jebbit

With over 25 years of marketing experience, Pam is responsible for making Jebbit a household name among marketing professionals. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Follow Pam on LinkedIn