The Beauty of MEcommerce: A Shopify panel discussion with LoveSeen, Indie Lee, & Prima
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This is a podcast episode titled, The Beauty of MEcommerce: A Shopify panel discussion with LoveSeen, Indie Lee, & Prima. The summary for this episode is: <p><br></p><p>Just like after a day of spring cleaning, online shoppers need some me time. Brands are constantly fighting for their attention through ads, emails, social posts, etc. For brands in the beauty and skincare industry, it’s hyper competitive.</p><p><br></p><p>LoveSeen, Indie Lee, and Prima are finding success with a strategy of putting the consumers first, what we call a MeCommerce approach. By building engaging consumer experiences, personalizing every touchpoint, and not holding information hostage in exchange for an email address, they have managed to build brand awareness and loyalty.</p><p><br></p><p>Join speakers from Loveseen, Indie Lee, and Prima for a Shopify panel discussion on April 28, 2022 at 1pm ET / 10am PT.</p><p><br></p><p>During this discussion you will learn:</p><ul><li>Strategies for driving eCommerce growth on Shopify</li><li>How to leverage Shopify applications such as Jebbit and Klaviyo to engage consumers</li><li>Do’s and Don’ts for marketing to today’s digital consumers</li></ul>
Key Takeaways
Get to know LoveSeen
00:52 MIN
Get to know Indie Lee
01:00 MIN
Get to know Prima
01:13 MIN
Personalization is MEcommerce for Indie Lee
02:11 MIN
Prima don't preach
02:24 MIN
LoveSeen helps consumers navigate a crowded field
02:12 MIN
Prima owns their own marketing
01:43 MIN
Quizzes are integral to Prima's Marketing
00:38 MIN
Indie Lee focuses on LMS for success
01:13 MIN
Turning digital consumers to in person attendees with SMS
02:15 MIN
Will SMS become promo junk mail?
02:22 MIN
Utilizing SMS, Email and Quizzes to engage your audience
02:21 MIN
The quiz is LoveSeen's biggest tool
00:23 MIN
Jebbit on Shopify Plus was a no-brainer
00:29 MIN
Activating data from Jebbit with Klaviyo
01:44 MIN
TypeForm quizzes lack flexibility
02:19 MIN
Homegrown quizzes are not scalable
01:57 MIN
LoveSeen Find My Lash Quiz Walkthrough
05:13 MIN
Indie Lee Quiz Walkthrough
04:04 MIN
Prima Quiz Walkthrough
05:36 MIN
Molly says listen to your customers
00:32 MIN
Gabrielle's advice is to try everything
00:33 MIN
Teri says put the customer first
00:29 MIN
DESCRIPTION
Just like after a day of spring cleaning, online shoppers need some me time. Brands are constantly fighting for their attention through ads, emails, social posts, etc. For brands in the beauty and skincare industry, it’s hyper competitive.
LoveSeen, Indie Lee, and Prima are finding success with a strategy of putting the consumers first, what we call a MeCommerce approach. By building engaging consumer experiences, personalizing every touchpoint, and not holding information hostage in exchange for an email address, they have managed to build brand awareness and loyalty.
Join speakers from Loveseen, Indie Lee, and Prima for a Shopify panel discussion on April 28, 2022 at 1pm ET / 10am PT.
During this discussion you will learn:
- Strategies for driving eCommerce growth on Shopify
- How to leverage Shopify applications such as Jebbit and Klaviyo to engage consumers
- Do’s and Don’ts for marketing to today’s digital consumers