Moving Minds: How ASICS is personalizing the customer journey one mile at a time

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This is a podcast episode titled, Moving Minds: How ASICS is personalizing the customer journey one mile at a time. The summary for this episode is: As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a reconstructed view of how to utilize technology — specifically, captured data. In this new digital age of marketing, businesses should listen to customer expectations by putting transparency, personalization, and experience at the forefront of everything, or risk losing the customer all together. Hear from ASICS & Jebbit about how ASICS put their best foot forward in an effort to deliver personalization across all digital channels and every consumer touch point. With Jebbit's zero-party data expertise, ASICS completely redesigned its customer data architecture to consolidate its first-party data across channels and focus on insightful zero-party data such as psychographics and lifestyle data.

Key Takeaways

Learn how ASICS thinks about personalization and meeting the evolving and increasing demands that digital consumers have from the brands they engage with most.

02:28 MIN

Jebbit & ASICS discuss what the standard customer journey, without harnessing the power of zero-party data, looks like today.

05:00 MIN

Now, ASICS & Jebbit take a look at that same customer journey, but through the lens of how that journey becomes more efficient when you better understand your consumers by collecting zero-party data.

05:41 MIN

Making use of the data and insights ASICS was able to collect using Jebbit and, how those insights inform business objectives across the many different ASICS global business units and teams.

03:23 MIN

Making use of the data and insights ASICS was able to collect using Jebbit and, how those insights inform business objectives across the many different ASICS global business units and teams.

03:23 MIN

Making use of the data and insights ASICS was able to collect using Jebbit and, how those insights inform business objectives across the many different ASICS global business units and teams.

03:23 MIN

ASICS on the value of insights both at the individual consumer level, as well as at the segment / cohort level.

05:01 MIN

With valuable, new zero-party data and runner segments in-hand, ASICS digs into "what's next" as they continue their pursuit of personalization across all channels and consumer touch points.

05:36 MIN

DESCRIPTION

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a reconstructed view of how to utilize technology — specifically, captured data. In this new digital age of marketing, businesses should listen to customer expectations by putting transparency, personalization, and experience at the forefront of everything, or risk losing the customer all together.

Hear from ASICS & Jebbit about how ASICS put their best foot forward in an effort to deliver personalization across all digital channels and every consumer touch point. With Jebbit's zero-party data expertise, ASICS completely redesigned its customer data architecture to consolidate its first-party data across channels and focus on insightful zero-party data such as psychographics and lifestyle data.

Today's Guests

Denitsa (Yordanova) Tuncel

|Sr. Manager, Customer Journey & Personalization @ ASICS Digital

Denitsa is data-driven marketing professional focused on recognizing the long term value of customer relationships as it relates to an improved customer experience across channels and touch points.

Connect with Denitsa on LinkedIn